So You Want to Make Money Selling Stuff

July 29th…. what did the July 29th five years ago look like?

dlicari — Sat, 30 Jul 2011 22:33:32 +0000

Do you trade time for money? You put in 40 hours per week – you receive X amount of money based on those 40 hours. Do most people want to be wage slave or do they want to work less and make more? Do you want $20 per hour or would you like $40 dollars per hour? How do you do it in the same or less amount of time? Clone yourself? Hire an assistant? Avoid sleep?

Leverage people, time and resources to increase your production.

I hear it all the time. and I have said it myself. We create the fictitious illusion that saps creativity, intuition and creativity….. The dreaded statement ” I am too busy”. Too busy for what? To follow your hopes and dreams? Too busy to spend time with your kids? Too busy to lose weight, workout? It could go on and on. I am not too busy anymore.

There are 168 hours in a week. Of those 168 I might sleep for 45. Do the math. There is a lot of time left over to fill with work, family, leisure, hobbies, walking the dog, building a tree house…..

To steal from John Heremza, Master Distributor for Javita and on of the Top 20 Direct marketers in the world: Where were you five years ago? Where are you today? Where do you want to be in five years? Do you want to leverage time, money and resources to do less and earn more? If so, send me a message.

What are you trading your time for? What will you have to show for it? If you are interested in learning how to leverage time to make more money, check out my website: www.myjavita.com/davelicari or my Facebook community:

https://www.facebook.com/pages/Money-with-Javita/225253277511347

So you want to be a Sales Manager superstar?

dlicari — Tue, 07 Jun 2011 04:06:36 +0000

All sales leaders do.

Combine culture, the right people, product, enthusiasm and God given talent and you may get there. The critical component is in your team and your bench. Hire and develop good people and you will love your job. Do the opposite, welcome to hell!! Staff churn will kill results, damage customer relationships and put you in survival mode. To achieve top results your team must have the bandwidth and focus to deliver on initiatives.

Hire good people, develop them, give them what they need to be challenged and hope they show up with enthusiasm to serve customers and sell your company’s products and services.

Money is one reason why people show up for work each day. Environment and how they are treated is a close second.

Ask them if they feel supported.

Ask them what is important to them.

Help them to set and attain goals.

Show them how you did it and do it. Want credibility? Do everything your staff does and do it with a smile.

Get things done, run through doors and leverage relationships.

If you can get your staff 100% bought into you, you are well on your way. You will be able to climb mountains and deliver results and your employees will love doing it for you. If you can’t, ask yourself if you are the type of leader you would work for – then become that leader!

Is your team bought in? Are they cheerleaders for you and your product. Ask them….. the answer may surprise you.

Dave

Choose your customer

dlicari — Sat, 10 Apr 2010 12:36:27 +0000

My workplace environment is competitive. There is an ongoing price war that recently has escalated. Our competitors have a dedicated campaign to win over our customer’s at any cost. They are running a model where revenue’s are not important and volume is. It is changing the way we approach the business for the worse, not better. Significantly enough for me to address this in a recent leadership meeting. I brought in an “outsider” to work with my leadership team on how we drive the bus and dictate the pace in our local market’s.

I discovered a few “facts”:

- we need to re-educate our frontline staff on value selling

- we need to choose who we want to do business with

- we need to provide VALUE, PARTNERSHIP and GAIN TRUST in order to win more customers in an environment where our competition is less focused on revenue than ever

When I review effectiveness and sales behavior it starts with a consistent focus on an adhered to standard. Meaning that, the message from the top down has to mirror the day-to-day expectations of our front line sales people.

Our culture must change. Our beliefs must change and ultimately our results will change. Talk to more people, interview prospects and stop trying to sell everyone. Determine if their needs match our product offering? Are these the type of organizations we WANT do business with. Forget desperation, provide value and partnership and ultimately, be a leader for your prospect during the buying process.

My task is to communicate this to my teams and help them to change the way they position themselves and ultimately, increase their value in the marketplace.

How long has it been?

dlicari — Tue, 22 Dec 2009 04:38:02 +0000

Wow…where did the past few months go? Professionally and personally I feel like I have been busy. Busy does not mean productive.

How do I discover the life I always wanted? Good question right? A bunch of books have been written about the topic and seminars galore have been presented. Do a Google search and see what comes up. I have contemplated, meditiated and reflected on what I really want to do. You know what stops me? Fear of the unknown.

The only consistent answer I have is to start today. Work out, help others, hug your kid, tell your Mom you love her, sing, dance, write and capture your dream. The journey starts with a single step.

What will your life look like if it is the one you always wanted? Maybe you already have it…

How to manage through a “recession”?

dlicari — Sat, 29 Aug 2009 16:05:10 +0000

Sales are slow – what do you do? Is revenue down, year over year growth off? Are your customers not buying because they are “slow” or because they read the paper and watch the news. I don’t know and I don’t care. I can’t control it. I focus on me and what I need to do. In my job, I sell across a bunch of different sectors and while I have seen slowdowns with some clients, most are doing OK.

Ten strategies and ideas I focus on to drive sales and lead:

1. Be positive, people have enough things they will worry about on their own, don’t add to their frenzy.

2. Work hard

3. Be grateful.

4. Look for opportunities.

5. Help your coworkers, customers and company.

6. Try new things. Watch out for the rut.

7. Stay away from negative people. The only limit is my thinking.

8. Get fired up every day. Are you just existing and going though the motions or are you living? Packing everything you can into the mainstream of life or waiting for a break….?

9. Set goals, aim high, put a plan in place.

10. Stay in the moment. Nostalgia and worry are bad.

The true test of who and what we are is how we handle adversity and change.

dlicari — Sat, 29 Aug 2009 15:31:23 +0000

#3 follow up to “Sales Are Slow”

dlicari — Tue, 31 Mar 2009 03:03:30 +0000

I am a big fan of selling the customer what they need…….. WHAT? You can make a living doing that?

YES

You can exceed your company targets and outpace your competition

YES

You mean you can operate in an honest and ethical fashion and be successful in sales?

YES and you must if you want to have a CAREER in sales.

I admit, I am a fan of solution selling and building a true partnership with my customer. For this sales guy, that is the only way I know to be successful that places the needs of the customer first, works in the best interest of the client and drives referrals. I tell my prospects that I am not there to sell them anything, my true motive is to understand the needs of their business and then……. then see if I can propose a solution that meets their needs today and provides a platform for growth.

What am I helping them with? Driving productivity by providing them with simple solutions to streamline their business. People, process and time. If I can help you maximize these three resources, cost is irrelevant (at least we hope).

How do I do that? I tell them the truth; that if I do not think I can help them I walk away. If in the future something changes where I can help them, I will call them and let them know.

Sincerity is appreciated and BS is not……. when under contract do you want to feel like you are in jail or you are a partner?

#2 Do you know how to uncover real needs and build relationships with prospects BEFORE they buy

dlicari — Wed, 04 Mar 2009 02:31:56 +0000

Needs based selling - what does that really mean?

What does the customer want, what do they need, is your product or service good for the client?

Sales is about building trust through the establishment of a solid relationship. Trust first, sale second. If you can build trust you will always have clients. Trust is recession proof. Trust is also a precious commodity. What type of relationship do I want with my client?

Vendor/client

Adviser/client

Consultant/client

The best way to be effective in what I do is to have a thorough understanding of what an average day looks like for my prospect’s business. I need to understand their business well enough that I can explain it to a complete stranger. If I can, I have done my job. This is important because I sell to needs. I also help customers see where they can take their business with the right tools. I sell solutions and my solutions are designed, when positioned effectively, to drive efficiency. If the right product is applied to the right need, then I know I did what was right for the customer, for my company and ultimately, the side benefit is it is right for me. Ultimately, I want to be a consultant and I need to be a consultant.

Why don’t more salespeople do this? Their people skills stink, they only worry about themselves and they don’t listen (because they are too busy thinking about their problems not their customer’s problems).

What do you do?

1. Listen, really listen with an open mind

2. Ask lots of questions. You need to know enough about the business to go back and describe it to your boss.

3. Go an inch wide and a mile deep.

4. Watch for phantom objections. Every buyer has them. Get to the true objection, explore it and determine if you can help your potential client.

5. Act with integrity and credibility.

It is easy to stand out if you do these five simple things on every sales call. Your relationship with your client is a partnership. Take time and build a solid foundation for a future relationship.

Pennsylvania Athletic Commission approves Mixed Martial Arts(MMA) in PA

dlicari — Tue, 24 Feb 2009 02:09:25 +0000

This is great news for PA with the opportunity for venues in Philadelphia and Pittsburgh as well as some smaller markets.

See the link here from the Athletic Commission:

http://www.dos.state.pa.us/dos/lib/dos/press/2009/rls-dos-mmaregs-022309.pdf

“Sales are Slow” three quick things to turn it around

dlicari — Sun, 22 Feb 2009 17:15:35 +0000

So you want to close more business do you? If sales are down and confidence is wavering, review these three things to “Get Back on Track”.

1. Do you know your numbers?

2. Do you know how to uncover your customers real needs and build relationships before they buy?

3. Can you show your prospect how your company can HELP your customer meet their needs ? Sales is not about who is cheaper. True sales is about positioning the value of your product or service to create value for your prospect. Master building value not trying to reduce price. If price is king, you will lose everytime you can’t reduce cost. If you can’t sell value, good luck with a real sales career.

Let me tackle number 1 first. Chances are if your sales are SLOW you created it. If you created IT then you can fix it.

Do you treat prospecting time like an appointment? Do not take incoming calls, do not check email and do not let anyone distract you. Prospecting time is sacred time.
Do you know your numbers? How many calls do you need to make to set an appointment? What is your average sale? What is your closing ratio? Start keeping a spreadsheet of daily activity. Something like this:

Dials per day

Live calls (spoke to a decision maker)

Voicemails left

New appts set

Sales for that day; revenue etc.

Relation to daily goal

Track this for 6- 8 weeks, review WEEKLY, make adjustments. Do not admire the problem. Correct the problem

The only controllable in sales is activity. If you are in a sales job where your commission is generated from new business acquisition and new growth, you need to know how to drive opportunities, fill your funnel and ensure your success.

In the environment I am in today, most sales executives need to set 8-10 appointments per week to drive funnel levels and growth. I track activity levels daily.

Why? So we know what we need to do daily to meet our goals. I have to help them establish a baseline for success. If it takes 20 calls to set one new appointment and I need to set ten appointments per week , on average I will need to make 200 calls per week. Pretty basic but, overlooked 90% of the time by sales people. They rely on luck, random calls or referrals to meet numbers. As a result they have higher stress, enjoy their jobs less and sell with desperation.

To be continued -